Umbrellas are unique inventions that have stood the test of time. Many varieties within the industry apply health or general benefits to a specific need, the most notable being the beach umbrella. It’s an incredible piece of equipment essential in non-shaded locations like a beach. But why should your organization sell beach umbrellas?
An organization needs to sell beach umbrellas because of the market value, demand, and benefits. With the market value increasing by 2% CAGR yearly, its global use, and health advantages, makes it an excellent product to sell.
With new products, technology, and ideas circulating our planet daily, it’s challenging to decide the next profitable business venture for your organization. Throughout this post, we’ll be identifying why selling beach umbrellas should be a consideration.
Should your organization sell beach umbrellas?
BEACH UMBRELLA
Umbrellas, and even beach umbrellas, can seem like a somewhat “generic” product to begin selling. However, once you dive deeper into the business fundamentals, it’s a lot more exciting than what first meets the eye. The value behind these exceptionally understated goods is incredible. Here’s why your organization should start to sell beach umbrellas:
1. Market Value
Being umbrella-enthusiasts ourselves, we’ve spoken to many people that miscomprehend the sheer market value this industry has. The umbrella industry is forecasted to reach 7 billion USD by 2025, with a 2% CAGR from a global perspective. It withholds significant value, and with the projected CAGR being 2%, showcases growth is still strong within the market.
The above overviews the entire umbrella industry, but what about beach-specific sunshades? According to this research performed from Cognitive, portable beach umbrellas will account for around 29% of the total market share by 2027 (If the CAGR forecast reaches the expected outcome). The figure shown is split between commercial (12%) and personal use (17%), making the industry large for either wholesale or retail.
Another interesting value worth mentioning is the market share between the center and offset pole beach umbrellas. There are multiple variations of this item, but which should you invest in? Cognitive’s study suggests that offset beach umbrellas have outperformed center pole-types since 2016 and will continue well into the future.
Combining all the above evidence of the umbrella industry’s market value should give your entrepreneurial mind enough imagination to start thinking about this business venture. The product shows excellent signs: there are market gaps, the industry is enormous, and it offers multiple selling opportunities (retail and wholesale).
2. Global Product
Ask yourself, who doesn’t know what a beach umbrella is or hasn’t used one. The likelihood of you thinking about somebody isn’t high. It’s a product known globally, which most people have used at least once. The most notable locations beach umbrellas are sold include the below (first being the largest market share, last being the least).
- North America
- Europe
- Asia Pacific
- The Middle East and Africa
- South America
The information above comes again from Cognitive’s market research. However, it offers a more comprehensive understanding of the largest market share regions. With the data, we can determine that beach umbrellas can be a product that’s sold yearly, not only during certain seasons.
Knowing this provides a strong indication that you can strategically alternate the organization’s marketing and operations to offer sales throughout the entire year. For instance, most European tourist destinations aren’t popular or extremely sunny during December and March. In contrast, tourists and beach-enthusiast begin to visit South America.
Because of this, your organization can have a constant flow of demand throughout the whole year. Undoubtedly, this is superb for business but even better for brand exposure. As you begin to distribute beach umbrellas globally, people will recall your brand worldwide. Therefore, each time they vacate for a beach-type holiday, your umbrellas will be the go-to option.
3. Problem-solving item
Because a beach umbrella is such a straightforward and effective invention, many forget the significant problem-solving capabilities it includes. Although the sun is categorized as a holiday for most, it can produce numerous health defects if overexposed. Including the following:
- Lower immune system – When exposed to the sun’s UV for prolonged periods, it burns, which causes white blood cells to be destroyed and replaced. When these are replaced, your immune system can lower because these cells are vital for support.
- Eye injuries – Overexposure to UV can also cause injuries to your eyes tissue. It can burn the out-layer called the cornea, which can blur vision, cause cataracts, and in the worst scenario, blindness.
- Skin cancer – Skin cells with melanin can form clumps, resulting in freckles and moles over time. If left untreated, this could cause skin cancer.
- Early aging – Again, it isn’t something anybody wants to encounter. When exposed to long periods of sunlight, your skin can become leathery, tight, and wrinkled.
Although we can’t escape the sun, exposure should be controlled. It’s even known that around 60,000 people die yearly from overexposure to UV. Umbrellas will always be required considering the negatives presented by the sun and the common environment based around beaches.
4. Evergreen industry
Investing in evergreen products or industries is essential to guarantee optimal growth throughout the entirety of the establishment. Doing this will ensure stable expansion because it solves a common issue that any other product can’t resolve.
The concept of an umbrella was first developed by Ancient Egypt back in 2450 BC. Since then, the overall idea of this product hasn’t changed a considerable amount. With technology evolving, it’s rare to find goods dated this far back in history that still play a role in modern society.
Because of this, the likelihood of the product being re-invented into something else isn’t high. Therefore, investing in large bulk amounts for lower prices doesn’t come with significant risk as the concept has been around for almost 4,000+ years.
5. Immense versatility
Additionally to the above, the product and industry offer immense versatility. Although beach umbrellas can seem bland from the outside world, it’s much different than you might expect. Of course, the two primary functions of this product are to protect users from UV and rain.
However, the different types of umbrellas will set you aside from competitors. There are many different types, target markets, price ranges, quality, and more, increasing the market size further. In the umbrella world, you can encounter the following variants:
- Straight or offset
- Folding (two-fold or three plus)
- Reverse
- Automatic
- Residential
- Commercial
All will appear and be constructed slightly differently to target the end-user better. However, all follow a similar concept. This type of versatility and variety allows you to interact with an audience more suited to your business’s needs.
Undoubtedly, they’ll be organizations that want to target residential over commercial customers or high-income individuals over low-income. It depends on the business’s structure and culture. But either way, it’ll connect you with an audience that could grow your business in other sectors, not just beach umbrellas.
6. Upsell opportunities
Making your organization a prominent source within this market allows for excellent upsell opportunities to grow the business further. Whether you target commercial or residential consumers, each will require more products to improve their beach umbrella experience
For example, a commercial business may require beach umbrellas to renovate its outdoor club. Here, you can upsell furniture, decoration accessories, and more, increasing your per-sale transaction further.
The same follows suit for residential; They might want beach games, toys, windbreakers, etc. Combining all these offers an excellent platform to grow significantly within a promising industry.
After reading all the above reasons why your organization should start to sell beach umbrellas, it’s clear to understand the importance of the product and industry.
Although it can seem like an oversold or crowded marketplace, it isn’t. Many businesses haven’t obtained enough adequate data to represent the industry fully. Surprisingly for most, it’s huge, with excellent opportunities, making it more than worth considering.
The in-depth post we’ve created showcases the umbrella industry, and most importantly, the beach variant. It’s a tremendous product to invest into potentially, which could open a whole new business venture within itself.
Conclusion
You can offer superb upsells related to the environment in both the commercial and residential sectors by selling umbrellas. Because of this, organizations of all sizes can participate in the industry as they can laser-target specific audiences that are relatable to their business.
We’re ARDECO, an umbrella manufacturer located in Shaoxing, China. We’ve helped 1,000s of clients around the world create umbrellas tailored to their brand’s needs. Choosing us will guarantee low minimum order quantities, fast turnaround times, and excellent customer service throughout the entire project, allowing you to focus on what matters, growth.
If you’re interested in making the initial business decision into the beach umbrella industry, we recommend contacting us. Waiting will be a helpful representative eager to offer the utmost knowledge about the industry, helping you create a successful beach umbrella brand.
Therefore, what are you waiting for? Contact us today and start to develop a brighter future for your business now.
